According to the survey of Information Beauty, Vietnam is not only the potential market in fields of consuming cosmetic products but also home to natural materials. Young customers currently tend to find organic and healthy cosmetic products. In Vietnam, ISO standards and definitions of natural products, organic cosmetic products and its ingredients have not been identified but the market has been really active.
According to Vietnam Essential Oil Association, the import and export turnover of cosmetic products in the South-East Asian country has been increased rapidly from US$ 3 billion in 2016 to US$ 6 billion in 2017.
Checking the origin of cosmetic products in Vietnam is still inadequate, so there has been widespread existence of counterfeit cosmetics, poor quality and prohibited chemicals. Many unlicensed businesses also produce cosmetics.
Therefore, the formation of prestigious products and brands being friendly to the health of consumers in Vietnam is very necessary.
It is known that more than 200 manufacturers of cosmetics will introduce and showcase their products in district 7, Ho Chi Minh City in June 2018.
