Drop in purchasing power in last three months

A survey by market reseacher Kantar World Panel on all fast-moving consumer goods in Vietnam showed a slowdown in the past three months with growth at only 7 percent in cities and 9 percent in rural areas, much lower than 17 percent in 2012 in both cities and rural areas.

A survey by market reseacher Kantar World Panel on all fast-moving consumer goods in Vietnam showed a slowdown in the past three months with growth at only 7 percent in cities and 9 percent in rural areas, much lower than 17 percent in 2012 in both cities and rural areas.

In the first quarter of the year, only 28 percent of urban consumers believed that the economic situation will improve in the next six months. Besides, consumers saw supermarkets as less attractive, reflected by near zero growth.

On the other hand, convenient stores and mini-supermarkets posted the most impressive growth at 91 percent with customers showing more frequent shopping in these retail outlets.

Bigger retail supermarkets saw a drop of 10 percent in the past six months, compared to the same period last year.

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